Marketing & Export

Rice Marketing

The majority of rice grown in Australia is sold to Ricegrowers Limited and is successfully marketed under the SunRice brand. SunRice has been marketing rice to Australians for over 50 years and is one of Australia’s largest exporters of branded food products and one of the world’s largest rice food companies.

The rice industry typically generates around $800 million in revenue per year.  It employs and supports thousands of people across regional Australia and plays an important role in the economic health of the Southern NSW irrigation region.

Rice Export

SunRice supplies 60 major international destinations, including countries in the Middle East, North America and Asia.

In a non-drought year, up to 80% of Australian rice is exported. That represents about 2 per cent of world trade, and 25% of medium grain trade.

The Australian rice industry operates without any production or export subsidies – unlike most of its major competitors. 

Australian rice competes on international markets against subsidised product and is prohibited from free entry into many countries because of trade barriers.