STRATEGIC PLAN

Building a Better Industry

The RGA Strategic Plan will aid and assist the Central Executive and Staff to focus efforts and resources in three keys areas – core, internal and external business.

Core business strategies and actions are designed to provide:

• Grower support and services.
• Representation on a range of water issues dealing with access, sharing and responsibilities.
• Single desk rice marketing arrangements.
• Target research and development programs.
• Sustainable environments through RGA’s Environmental Flagship programs of Biodiversity Strategy and Plan, Greenhouse Challenge and Environmental Champions Program.
• Assist members to achieve better business management programs and outcomes.
• Contribute to social goals to ensure healthy and vibrant communities.
• Promote the industry regionally and across Australia.

Internal business focus deals with internal communication and organisational capability and mainly relates to the functions of Central Executive and Staff.

External business focus provides strategies and actions designed for communication with members, public perceptions, understanding the rice industry and influencing target audiences such as key decision makers.

Essential to obtaining positive outcomes in a range of key areas for RGA’s rice grower members is the strong linkage and close relationship with the Rice Marketing Board for the State of New South Wales and SunRice.

THE RGA
 About the RGA
 Membership
 Organisation Structure
 Strategic Plan

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