It is important that people know about the importance of rice growing as an essential food commodity and that Australian rice growers are leaders in water use efficiency. They need to know that Australian grown rice uses less water than any other country on earth and 50% less than the global average. They need to know that for many reasons Australia is the best country in the world to grow rice.
On Sunday 29 March, 2020 Landline (ABC TV) featured a story on Australian rice growing (View it here). Following on from this the RGA are launching a social media campaign on Facebook and Twitter to address the lack of education and the negative perceptions about rice growing in Australia.
Together we can create a groundswell of conversation based on facts. The RGA has provide some 'myth-busting' facts below, that support the argument that Australia is the best country in the world to grow rice.
The RGA is asking its members, families and friends to share the messages that we will be posting every day, and to join in by posting and/or tweeting their own story. (Note that photos will always increase the likelihood of your messages being noticed and shared).
In these tough times it is important that we promote positive and engaging conversations that highlight to the public that Australia is the best country in the world to grow rice.
We want you to focus on our proud farming history that has built up an industry that has the ability to feed 20 million people per day, our agricultural sustainability and our innovative and efficient use of water that allows us to use 50% less water in rice production than any other country.
If you have any questions, please contact a member of our RGA staff who are happy continue this conversation
- Belinda Lambert - Communication Manager Ph: 0488 071 165
- Graeme Kruger - Executive Director Ph: 0467 661 655
- Neil Bull - Environmental Projects Manager Ph: 0428 603 557